SpoonX Omni-Channel Digital Solutions
Led multi-device UX design to deliver a seamless cross-platform experience
Company
Zaihui Technology
Timeline
3 months
Responsabilities
Background
Transform a high-revenue, high-complexity influencer business from manual operations into a systemized digital workflow.
My Role
UX DRIVEN
Impact
Average Session Duration
Consultation Conversion Rate
Revenue from Southeast Asia
THE CHALLENGE
From Ambiguity to Alignment
Vague Requirements
No clear brief beyond a single executive comment.
Limited Resources
No PM, no research support, and a tight timeline.
Misaligned Perception
Teams saw it as just a banner update.
PROBLEM & GOAL
Turning Friction into Opportunity
Conversion Rate vs. Benchmark
Drop-off on Product Introduction Page
Average Session Duration
When the website failed to retain and convert its key audience, I led a redesign focused on delivering a clear, trustworthy, and goal-driven experience tailored to user decision-making needs.
FINAL DESIGN HIGHLIGHTS
Engaging First Fold
Display key information clearly and directly in the first screen to capture attention within the first 6 seconds.
Simplified Product Messaging
Use clear, user-friendly language and real service scenarios to make complex offerings easy to understand at a glance.
Trust-Driven Layout
I restructured the website based on user goals to align with their trust-building journey, boosting brand credibility and driving conversions.
Converting Attention into Action
I used motion and layout to command attention, spotlight key CTAs, and turn passive views into high-intent clicks.
UX DRIVEN
Impact
Average Session Duration
Consultation Conversion Rate
Revenue from Southeast Asia
Taking ownership of this project showed me the importance of timeline management in keeping momentum and reducing decision delays. I learned that aligning the team around clear goals early not only improves collaboration but also significantly increases efficiency.
Most importantly, I realized that breaking down vague requirements based on business objectives is key to driving tangible, outcome-focused design—rather than falling into the trap of surface-level execution.
