I'm Zoey! A product designer with experience in startups and big tech. Currently, I’m working with a small team to develop AI-driven products, exploring new possibilities and experience frontiers enabled by emerging technologies.
When I'm not looking at screens, I’m capturing life through photography, traveling, vlogging, or drawing doodles of my cats. I love trying new things, meeting people from different walks of life, and immersing myself in unfamiliar places. These experiences give me fresh perspectives and shape how I approach every design challenge.
2023 to Today — Product Designer & Co-funder @ Freelance
Designing AI-driven tools to help creators on social platforms improve the performance and impact of their content.
2022 to 2023 — Product Designer @ SpoonX
Led UX design for international SaaS products, including POS systems and marketing tools for merchants. Designed a multi-platform influencer management system to support smart, scalable operations.
2022 to 2022 — UX Design Intern @ Bosch
Created brand IP materials for the Bosch UX Hackathon, blending visual storytelling with global branding. Facilitated UX workshops to improve team efficiency.
Master of Interaction Design @ The Hong Kong Polytechnic University
Studying at PolyU deepened my understanding of interaction design, scientific user research methods, and the creative potential of emerging technologies.
2019 to 2021 — UI/UX Designer @ JD.com
Designed for JD.com’s data center, enhancing ERP system usability and improving supply chain management efficiency.
2015 to 2019 — Bachelor of Arts (Animation) @ Shenzhen University
Exploring animation taught me how to communicate ideas through visual storytelling. It laid the foundation for my design sensibility — from narrative thinking to craft, playfulness, and attention to detail.
